Set My MARTA Free!

Here is a radical idea that has been floating around section 8 housing for a quite a few years now:

make MARTA train and bus services totally free to anyone. 

Turns out the idea has some merit if tackled properly.

Given we're about to engage in a TSPLOST Train Wreck that primarily serves a few already rich developers perhaps establishing a comprehensive region wide "No Fare" public transportation system may not be so silly after all. Is it really any sillier than the "Train to Lovejoy", a revival of the archaic concept of streetcars or the Atlanta beltline project?

This warrants some serious consideration.

Suppose travelers to Atlanta could get off a plane, pick up their bags and hop right on the train without buying a breeze card, without the "how do you swipe this card" delay, and without negotiating baggage through those goofy swinging gates. That would set Atlanta ahead and above all major passenger hubs in the world in both convenience and service.

To make this work several important things must happen.

The State must step up to the plate with a funding mechanism that leverages regional assets to build out a world class system. After all, this is the same region that is being lobbied to mindlessly vote for the TSPLOST for a patchwork of studies that will lead nowhere but to more taxes. Grow up--get real. It's time for the legislature to put some "big boy" pants on and state for the record that Atlanta regional transportation is important to the entire state. Just like the port at Savannah or an auto plant in west Georgia.

MARTA must go away. And GRTA. And the Cobb and the Gwinnett and the Clayton bus systems.

Expanding MARTA's role will not work as MARTA suffers from a well-deserved, region-wide negative brand image. When authorizing MARTA, the state wisely restricted the budget to a fifty-fifty split between operations and capital expenditures, suspecting that MARTA would become pretty much what it is today. Since then MARTA has played fast and loose with the rules (e.g., selling capital equipment and leasing it back) to divert funds to operations justifying the original wariness of the State.

It is also viewed, again with reasonable justification, as a jobs program for a particular demographic and we are not likely to see a top MARTA official that does not meet that profile.

This has had an expected and very tangible impact on service. While MARTA may attract the best available from an artificially small selection, they do not seek the best overall talent. This has created a sense of entitlement amongst the employees who, knowing they will not be fired, see no reason to make on-time service Job One. Or Job NONE for that matter. It has become so bad that it is no longer unusual for the first train leaving the North Springs station to leave late! And MARTA is not alone--over the years we have witnessed the (mis)management of the Atlanta Airport which operates under the same model. We won't even start with the school systems.

We must have a single, region wide agency responsible for all transportation in the area. There must be a single throat to choke, a single agency to manage, a single agency to be held accountable. And "all transportation"  includes the 800 lb gorilla, the Atlanta Airport, as well as other, often overlooked airports like PDK (which is the second busiest in the state). This agency must also be responsible for all surface transportation in the region. If there are to be tolls, if the existing tolls are to continue, it would be the responsibility of this agency to establish and maintain these systems. If "the gulch" is to ever be used as a multi-modal transportation hub, this agency will make it happen. If "Rubber Rail" with dedicated lanes comes to the area, it will be directly because of the efforts of this agency. 

Finally, this agency must represent and respect the needs of the entire region, not just one area and not just a select few. The balkanization that characterizes and paralyzes the Atlanta metro area must be torn down. Transparency and fiduciary responsibility must be foundational. Service must be paramount. There is no reason to believe that our transportation systems cannot be run as efficiently as those in Japan or Europe. There is no reason to accept less.