The promotional, fan rag aspects of the publication are now causing some concern in Brookford, much as it had earlier in its namesake region. There has even been some public outcry that the Fan Rag only pretends to be an unbiased source of local information and that it is in fact unencumbered by any journalistic burden.
Gobstopping. Absolutely gobstopping. Who would ever suspect that an owner, an editor, a journalist, or even a mere reporter, would
Perhaps the format, the paper, the ink, the "litter in the drive" delivery paradigm, might make the unsuspecting believe this rag really is a newspaper. After all it IS newsprint, right? But one only has to read a couple of issues before realizing this rag is many things. It is a "free" catalog of local products and services. It is a printed pep rally for local sports, perhaps supporting the ad revenue of the catalog portion of their presentation. It is a couple of rather innocuous columns that fill in the gaps between sports and ads. It is a bully pulpit for favored politicians. And it is cleverly curated letters to the editor.
What it is not, is a legitimate product of our valued Fourth Estate.
Don't worry, just enjoy it.