It's A Tough Job

DeKalb County Schools have engaged a firm to entice parents into bringing their kids back to public school. Seems the approach of right-sizing evaporated under the withering heat of parental resistance, In this case these parents already had their kids in public school placing them outside the target market for the PR firm. Thankfully, the PR firm gets paid for each student whose ass they can get back into class. For that one magic day where attendance counts for annual state funding. 

That should tell you pretty much everything. It isn't about learning. It's not about education. It's all about money. Based on the amount of state funding each little backpack toter represents and what the firm charges DeKalb may yet be able to fill that new admin building. All the while existing schools, of which there are arguably too many, will continue to deteriorate. But hey, you like your Vanderlyn, you can keep your Vanderlyn. Happy now?

For the casual observer this is going to be interesting.  Convincing parents who've decided on a better option than DCSD, to reconsider and possibly bring back the funding is formidable. Parents with children approaching school age may be no easier to convince. It just so happens these parents talk to other parents whose kids are already in school. These parents are more likely to be swayed by their neighbors than some out-of-town marketing firm. This summer should be fun.