Well, not unless they are forced to. And just what would be the forcing function? Well, it seems our off-tune bureaucrats have advanced from "place making" to "brand management" and the brand they think they have created and will manage is "Dunwoody." That's right, they think they created the Dunwoody brand, and if that brand represents destruction of traditional Dunwoody to tap into urbanity and the money they think comes with it, then, yeah, they created that brand.
What does this have to do with suing folks?
Glad you asked. Turns out that Dunwoody was a "place" before these bureaucrats "made place" but their taking credit for the pre-existing aura of Dunwoody should come as no surprise. Hypocritical, yes. Surprising, no. Now that they've literally staked out their territory with those Dunwoody Dildos, they're on a rampage to obliterate any use of "Dunwoody" (what they call their brand) by any outsiders. If you've bounced around north Brookhaven, cruised down Peachtree Dunwoody, or taken the scenic drive on Roberts between Dunwoody Place and Roswell Road, you've seen dozens of subdivisions, condos and apartments proclaiming themselves Dunwoody This and Dunwoody That. It isn't clear if city hall is bothered by road names or if that will be addressed in another phase of the campaign.
But city hall is going to put a stop to all that brand misappropriation and dilution. If they learned anything from that litigious sign painter it is that you use the courts to protect your brand or you lose it. Apparently everything will not be OK without some serious legal bills, but it is rumored that someone at city hall pointed out that the PD has been lying low of late and there is quite an excess of funds in the legal war chest. So, lawfare it is. That said, they do hope to economize by threatening lawsuits and only pursuing a few in the hopes most will be intimidated into capitulation. Sound like anyone you know? One way or the other, if "Dunwoody" is in the name, it damn well better be in Dunwoody.
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