Or Yelp? Zomato? Open Table?
Like, you know, when you're looking for a place to eat or shop? For the fun of it, just Giggle "Dentist near me" or "Best hamburger." It worked in the later years of the 20th century and it works even better now.
And yet...
We have profiteers with their bureaucratic minions at city hall who are hell bent on promulgating visual pollution thru rampant, devil-may-care signage throughout the city. Why? Because they can. And just why can they? Well, first they have greater pull at city hall than anyone actually living in this city. Then there is the brutal fact that they do not have to justify anything. All they have to do is say "this works, we want it, so get those ordinances in compliance and do it NOW!" Do illegally located sandwich board signs really work? Who knows. The profiteers have no data, no idea. Who cares. They don't care and they don't need to even consider joining us in the 21st century. As long as the profiteers want it, the city bureaucrats will take a knee. No skin off their collective nose since most don't live here and may not even drive by the garish eyesore they've created.
And the dwarfs? Well...who knows what they're doing and who they're doing it for.
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